Hudson Yards Launches Holiday Events and Programming for the Whole Family

Beginning November 15th, the 2nd Annual Awe-Inspiring Light Display “Shine Bright” Only at Hudson Yards presented by Wells Fargo Illuminates New York City’s West Side

Naughty and Nice Entertainment Experiences Offer Something for Everyone This Season Including “Santa’s Secret” Cabaret and Speakeasy, The PAW Patrol™ Experience: Only at CAMP, The Shows Go On – Live Broadway Performances, and More

New York City (November 10, 2021) – Hudson Yards today announced its 2021 Holiday Programming kicking off November 15th with its 2nd annual awe-inspiring light display aptly named “Shine Bright Only at Hudson Yards Presented by Wells Fargo.” Over two million twinkling lights are complemented this year by dazzling performances taking place all season long including: “Santa’s Secret,” an immersive theater experience and Speakeasy (16+, any under 18+ must be accompanied by a guardian); The PAW Patrol™ Experience: Only at CAMP featuring interactive games, skill-based activities, and action-packed missions for the whole family; free, live weekly performances from Broadway’s biggest hit shows from November 8th to December 13th; free live weekly performances from Jazz at Lincoln Center as the Dizzy’s Club pop-up presents Wednesdays with Wells Fargo; and more.

“The Hudson Yards holiday season will be merrier than ever this year as we celebrate new traditions in New York City,” said Stacey Feder, Chief Marketing Officer of Hudson Yards. “This neighborhood was always designed to be experienced by all and we are thrilled to welcome New Yorkers and visitors from around the world to our one-of-a-kind seasonal programming that offers something for all ages, including musical performances, and dance celebrations, as well as the grand opening of new shops, restaurants and attractions.”

Shine Bright Holiday Décor
Back by popular demand, the “must-have selfie sensation” Shine Bright at Hudson Yards returns for 2021. The neighborhood will once again be adorned with 115-miles of string lights, 725 evergreen trees dressed to create a gleaming forest for visitors to explore, 16' tall illuminated set-pieces in the shape of hot air balloons arranged throughout the Public Square and Gardens and a 32' hot air balloon centerpiece suspended in The Great Room of The Shops and Restaurants.

To celebrate the launch of Shine Bright on Monday, November 15th, Hudson Yards will offer a full-day of free performances throughout The Shops and Restaurants featuring: The Sarafina’s dance troupe, New York’s latest dance line founded by Radio City Rockette Purdie Baumann (Level 1 at 12:00 PM, 1:00 PM, 6:00 PM, 7:00 PM on Monday, November 15th followed by performances every Saturday through Saturday, December 18th); a fresh new take on classic precision dance and songs by the Young People’s Chorus (Level 1 at 6:30 PM); customized holiday cards by Brooklyn-native artist, @magdaloveart (Level 2 from 4:30 PM to 7:30 PM); and more. A complete schedule of Holiday kick-off events is available here.

Santa’s Secret – Level 5
Santa's secret speakeasy is coming to Hudson Yards with a series of six immersive holiday installations! Follow an immersive path of living art through a winter wonderland and stumble into a vintage speakeasy, complete with Christmas cocktails, a live band, and a jaw-dropping variety show featuring ballet, burlesque, and more—all with a holiday twist. Just don’t tell Mrs. Claus about any of this! Beginning Friday, December 3rd, guests will be able to explore the most magical winter wonderland experience this side of the North Pole! Following the opening date, the experience will be open Thursdays to Sundays until January 2nd. To learn more and to purchase tickets, please visit: SantaSecret.com

The PAW Patrol™ Experience: Only at CAMP – Level 5
The PAW Patrol™ Experience: Only at CAMP, is coming to Hudson Yards on November 20th. It’s an immersive shopping and play experience that celebrates PAW Patrol: The Movie™. Filled with interactive games, skill-based activities and action-packed missions, families will be able to live out their rescue team dreams through themed environments and counselor-led games.

“This holiday CAMP is bringing the hit movie Paw Patrol to life with our signature blend of play, product, and programming,” said Amanda Raposo, CAMP’s Chief Experience Officer. “We are so excited to share this fully immersive experience that takes Campers on a journey from Adventure Bay to Adventure City. This fun for the whole family experience combined with a visit to the CAMP store on the second floor, makes Hudson Yards the ultimate holiday destination this season.”

The Shows Go On – Live Broadway Performances – Level 4
Hudson Yards will host a new series of free, live performances from Broadway’s biggest hit shows from November 8th to December 13th. The series will take place at 5:00 PM every Monday at The Shops at Hudson Yards celebrating the return of Broadway and the resiliency of theatre and the arts in New York City. Cast members from Broadway shows will sing songs from each production including: Aladdin, Chicago, Come From Away, Dear Evan Hansen, Diana, Girl from the North Country, Jagged Little Pill, Moulin Rouge!, Mrs. Doubtfire, The Phantom of the Opera, The Lion King, TINA - The Tina Turner Musical, Trevor, and Waitress. Shows subject to change. For the most up to date schedule, please visit: hudsonyardsnewyork.com/events/broadway-performances

Wednesdays with Wells Fargo – Public Square & Gardens
Celebrate the season with complimentary performances from Jazz at Lincoln Center as the Dizzy’s Club pop-up presents Wednesdays with Wells Fargo live from Hudson Yards. Live concerts will take place on December 1st, 8th, 15th and 22nd at 7:00 PM at the Active Cash SM Card Chalet, located on the Public Square and Gardens. Reserve complimentary tickets today at jazz.org/wellsfargo (while supplies last).

“Last year, due to the pandemic, the concert series was completely virtual and yet a resounding success by all counts,” said Pam Batalis, SVP Sponsorships & Brand Engagement for Wells Fargo. “We are pleased to be able to add an in-person option this year for our customers and Hudson Yards patrons who are passionate about jazz and enjoy live holiday performances.”

Hudson Yards’ weekly programming series, Happening Now at Hudson Yards, will also continue throughout the holiday season offering something for everyone with children’s yoga by Yogi Beans and music by Mozart for Munchkins, knitting classes by The String Thing Studio, fitness classes by Broadway trainer Beth Nicely of The Limit, painting classes, Bingo with Bindlestiff Family Cirkus at Hudson Yards, magic shows by Kid Ace Illusionist and The Great Dubini, and so much more!

Beginning on November 15th, all Visa cardholders can take advantage of a special holiday benefit offer, whereby shoppers receive a $50 Hudson Yards gift card when they spend $250 or more with a valid Visa card (includes all shopping and dining purchases at The Shops and Restaurants at Hudson Yards). All Visa cardholders need to do is show their same-day paper receipts to the concierge staff on Level 1 to redeem the offer. Terms & Conditions apply.

Visa cardholders can also unlock a variety of exclusive shopping and dining benefits at Hudson Yards by visiting Visa.com/HudsonYards.

For more information about the events at Hudson Yards, please visit: hudsonyardsnewyork.com/shine-bright-hudson-yards

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About Hudson Yards

Hudson Yards is the newest neighborhood on Manhattan’s West Side developed by Related Companies and Oxford Properties Group. A template for the future of cities, Hudson Yards is Manhattan’s first LEED Gold Certified Neighborhood; home to leading retail brands in every category from luxury to fast fashion, including experiential concepts and first-ever stores from popular online retailers; restaurants and food experiences by world-renowned chefs and restaurateurs; dynamic cultural institutions; modern residences offering unparalleled amenities; more than five acres of public plazas, gardens and groves; the world’s first Equinox Hotel; state-of-the-art commercial office space for industry leaders including Facebook, WarnerMedia, BlackRock and more; and eventually a new 750-seat public school. For more information on Hudson Yards, please visit hudsonyardsnewyork.com

Press Contact:

The Shops and Restaurants at Hudson Yards
Optimist Consulting
Alyssa Maltese
amaltese@optimistconsulting.com